FIT FOR ALL FIT

Fitbit wanted to launch their new Versa with a rallying cry. They won’t ever tell you what kind of fit to get.
Because fit is defined by you. And Versa tracks it all.



Agency: GREY West | ECD: David DeRoma | ACD: Jeff Kwiatek
Editorial: Arcade Edit | 
VFX: Timber | Music: Beacon Street | Mix: Lime
Director: THE MERCADANTES



RESPONSE