For over a year I toiled in the flavor mines working on Pizza Hut. Every 6 weeks we got a new brief to create media agnostic ideas for product launches, deal promotions, and events.
COOKIE CONFRONTATIONSPizza Hut starting desserts made with real Hershey's chocolate. Great for America.
Not so great for Girl Scouts and grannies.
Creatives: Andrew Kapamajian, Jeff Kwiatek, Associates| CD: Andy Pearson, Ken Slater
ECD: Paul Keister, Tom Adams | CCO: Pete Favat | Concept Producer: Laura Rothman
Director: Jonathan Herman | Editorial: Union
STUFFED CRUST SHOT CLOCK
We hijacked the NCAA men's basketball championship with
this 35 second long sweepstakes.
Creatives: Andrew Kapamajian, Jeff Kwiatek, Associates | CD: Andy Pearson / Ken Slater
ECD: Tom Adams| Concept Producer: Laura Rothman
To launch deserts we also showed the overly decadent possibilities they unlocked for not-quite pastry chefs. They were fun. And had like a billion loops on Vine (RIP).
Helping kids make da...I mean Santa's Christmas way better.
Writer: Jeff Kwiatek | ACD: Chris Jones | ECD: Tom Adams
Producer: Taylor Donaldson | Mix: 740 Sound