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DREAM.BUILDER.


100M+ Americans lack the credit and savings to go after their dreams. Most companies focus on solving one problem or the other. SELF knows that the biggest impact comes from doing both at once. We developed this platform to show the light at the end of the struggle.


AGENCY: ODYSSEUS ARMS
CEO/Head of Art: Libby Brockhoff | CCO, Head of Copy: Franklin Tipton
ACD: Jeff Kwiatek | PRODUCER: Shirley Liang








It was 2021. Everyone and their costal grandmother was moving to TikTok. And we built up Self’s TikTok acccount from nothing to 200m+ views. In one day 40M people woke up to the smooth crooing of our Credit Choir at the top of their feeds.





TRANSIT TAKEOVERS: Mac McAlister and I got back together to transform these transit stations from dull, grey monstrosities and into bright beacons of hope. Lots of sizes. Lots of stairs. Lots of fuzzies.




When SELF hit 1,00,000 active credit builders  we partnered with VERZUZ to celebrate, D’Angelo brought lots of friends to the party. It was so much fun that we did it again with Bone Thugs & Three 6 Mafia.