T-MOBILE

I joined 160/90 (Endeavor Global Marketing at the time) as an ACD to oversee creative on T-Mobile.
From over 60 projects in sports, esports, and entertainment these are some of the hits.

2019 WORLD SERIES: REMOTE BENCH
To show how T-Mobile 5G will change the way we watch sports, we used VR to put
Nationals fans on the field during the game in this magenta dugout.

ARIANA GRANDE X TMO: You Want It? You Got It.
For Ariana's 2019 tour we hooked up T-Mobile customers with everything they wanted. EGM spearheaded the
partnership, led the messaging, supported LGBTQ+ rights with giant rings, turned T-Mobile stores into recording
studios, and cut together this nifty case study.

AGENCY: 160/90
ACDs: Brian Novoa, Jeff Kwiatek, Allison Dobkin | GCD: Adam Griffiths | Art Direction: Chris Versackas
Senior Account Manager: Ann Lee | ACCOUNT MANAGER: Amy Hu | PRODUCTION MANAGER: Taylor Brown

BLIZZCON: T-MOBILE BLIZZARD BAZAAR
Blizzard replaced their Blizzcon goodie bag this year and the fans weren't all pleased to lose that perk.
So we did what T-Mobile does best and brought it back with the Blizzcon Bazaar where they could make their
own custom goodie bag. Out of 40,000 attendees, 15,000 took a bag home.

AGENCY: 160/90
Creative Team: Jeff Kwiatek & Brian Novoa, ACD | Mac McAlister, Experience Design | Chris Versackas, Sr Art Director
Production Manager: Taylor Brown | PM: Kim Weekes | esports Account Team: Parker Neiman, Kim Phan, George Marazakis, Niki Bate
Experiential Account Team: Chelsea Bosley, Senior Account Manager | Amy Hu, Account Manager